◣ JOHN DEERE CSR PACKAGING
This project was created to communicate John Deere's awarded and praised corporate social responsibility practices to a target audience that included employees, customers, investors, and authorized retailers. The pieces I created for the project included a perfect bound brochure, website (designed using HTML, CSS, and JavaScript), and package design for a new line of seeds. The design created a juxtaposition between imagery of many old weathered John Deere products and the content of the copy that addressed their continually evolving business practices that are focused on operating not only in acceptable level of social responsibility but and level of social responsibility that has made them an industry leader among other companies with similar product offerings, but also among all companies world wide. view creative process