◣ O'NEILL SPF SKIN CARE LINE
The goal for this packaging design project was to take a well-known brand and extend its strong brand equity into a new line of skin care products. After designing the bottle structures, they were fabricated with clear acrylic then painted with a vertical blue gradation and then frosted. The tops were fabricated from walnut and feature a laser-etched image of Jack O'Neill. In order to effectively capture and communicate the bands surfing roots, the oval shape point of purchase display echoed the logos contour and featured an oval shaped recess in the center where a silver O'Neill logo emerged from the sand.